Category Archives: Advertising and Media

Action Learning!

A great note from colleague Oliver, just before the Christmas break..

“I hope you’re well. It’s Oliver here from Passion Digital (we took your presentation training a few weeks ago). I wanted to get in touch as we had an important pitch for a big client last week. I tried to implement a lot of techniques you taught us, particularly ‘load, aim, shoot’ and afterwards got a lot of good feedback from more senior people in the business saying my presentation style has drastically improved since your training.

We haven’t heard back from the client yet but we are all hopeful following the strong pitch. Just wanted to say thanks again for the session and let you know that the tangible results are already being seen! Also, feel free to quote me in any marketing messaging if you do that sort of thing.Have a lovely Christmas.

Oliver – thank you and happy 2019 

 

 

Say it in 7: Develop the Game Plan

The Say it in 7 approach to structuring your pitch, story or proposal starts with the client/customer’s pressing challenge and ends on actionSay it in 7 is the methodology to create a pitch/proposal/idea and present it in 7 slides.

In 7 slides we can communicate ‘why our solution’ and back it with evidence that is appropriate to the people who will make the decision.

With fewer slides, each slide has to work harder.

With fewer slides, there is more opportunity for the customer to fill in the blanks with Q&A

Next Steps: The last slide (slide 7) asks for action. We want to get a ‘yes’ rather than a ‘maybe’.

 

FOOTNOTE : Great to be working with Talking Rugby Union the place for all the latest rugby news, photo, videos The Rugby Championship, 7s and Leagues from around the world. In the run up to Rio Rugby 7s A series of articles shows how the world of sport and business are in sync when running a pitch or running on to one!

You aren’t using enough rituals.

A great piece via info@hereforth.com and by Eric Barker at TIME   This excellent article prompts thoughts about using rituals to win new business! © 2015 Time Inc. All rights reserved.

So, below are ideas for NB ritual questions/notes to self

BEFORE your meeting Objectives clearly established? Clear understanding of the Client’s agenda? Anticipation of likely push back from Client’s end?

DURING your meeting  Is the idea, proposal and conversation really tailored to the Client’s agenda? Was the story clear? Was the story persuasive? Were the questions well handled? Did the meeting finish with clear actions and next steps?

Another good ritual? Read all about emerging technologies sensibly applied at http://www.hereforth.com  Once a week the hereforth newsletter appears and is quite brilliant