Category Archives: News

Say it in 7: Develop the Game Plan

The Say it in 7 approach to structuring your pitch, story or proposal starts with the client/customer’s pressing challenge and ends on actionSay it in 7 is the methodology to create a pitch/proposal/idea and present it in 7 slides.

In 7 slides we can communicate ‘why our solution’ and back it with evidence that is appropriate to the people who will make the decision.

With fewer slides, each slide has to work harder.

With fewer slides, there is more opportunity for the customer to fill in the blanks with Q&A

Next Steps: The last slide (slide 7) asks for action. We want to get a ‘yes’ rather than a ‘maybe’.

 

FOOTNOTE : Great to be working with Talking Rugby Union the place for all the latest rugby news, photo, videos The Rugby Championship, 7s and Leagues from around the world. In the run up to Rio Rugby 7s A series of articles shows how the world of sport and business are in sync when running a pitch or running on to one!

Making it Personal :ROCK START TO WALLFLOWER

Pitching is all to do with people. Every person should take care of his or her personal brand. Whether we be ROCK START or WALLFLOWER stewardship of your personal brand is a good thing.

ENTER Mel Carson Personal Branding Cover 0104 Mel Carson‘s new book Introduction to Personal Branding: 10 Steps Toward a New Professional You tells you how to get started, recommended and a major contribution to personal brand safety this year.

Link to buy (great value) here

 

PowerPoint stops us thinking?

A chillingly thoughtful piece  which arrived via client Cody Polla over in the US.

How PowerPoint is killing critical thought

The context for the article is whole of academia, the relevance for us in business is total. Towards the end Smith refers to Frommer:

Perhaps even worse, in the context of the 21st century, is a charge levelled by the French writer Franck Frommer in his book How PowerPoint Makes You Stupid. Because PP can only present propositions and arguments as equations, he says, they appear to have no owner; no one need feel responsible for them. In the post-banking-crisis world, we know both how seductive this is – and how dangerous. Some canny business leaders are now following Steve Jobs’s example, and Tufte’s advice, by restricting PP use to pictures.

A  great piece of writing from Smith  © 2015 Guardian News and Media Limited or its affiliated companies. All rights reserved.

 

 

 

SAY IT IN 7 CREATES CUT THROUGH IN AGENCIES

This just in from a ClientUnknown-1  “Brook has just got an email from the agency saying that her presentation was brilliant – one of the best they have seen in a while. They are pitching it to client in 2 weeks and they forwarded it onto another contact in the Agency because they have a similar brief too”tation was brilliant – one of the best they have seen in a while. They are pitching it to their client in 2 weeks and they forwarded it onto another contact in the Agency because they have a similar brief too”

 

(STAND OUT – SAY IT IN 7 )

MARKETING’S NEW WORLD ORDER

Surfacing from a round of end-to-end trips I was delighted to catch up with colleague MARC BRESSEEL’s exciting news, his becoming part of Duval Union.

Duval is new marketing collective that works in a collaborative network model and operates as a cooperative enterprise.  Marc is one of three founders who together pack 75 years of experience in sales, marketing and technology; in dealing with brands, clients, CMOs in Belgium, EMEA, US and globally.    More on http://www.duvalunion.com

Andre Klaus Marc

Andre, Klaus and Marc! Duval Union

Now, lay  Marc’s news alongside a recent piece in the Guardian http://bit.ly/1ysDIty by Tom Goodwin @tomfgoodwin and you can see that Marc, Duval Union and the Brands they work have exciting times ahead!    Marc – Bon Chance!

duval logo

THE BUSINESS CASE FOR LOVE

Colleague Marc Cox Founder at  thecompanyspirit talks about the business case for love! The perfect storm is when personal and company values align. He cities Google as a great example!  Having worked with  two great Google’rs, David Benson and Kelsey Price  in the Cannes Young Lions Media Academy last week Marc brings the magic of Google back to life in his article. The full article is here http://bit.ly/TpdJAN.

When pitching or presenting the Business Case for Love should be part of your story.

pink heart

Include the business case for love

 

Cannes Young Lions Media Academy – Great Stories and Presentations

Among the big hits from last year, Nick Law Global CCO R/GS and Sacha Savic CEO Mediacom US are confirmed to be part of our week. The Brief for the Week (keeping it surprise) will give our delegate lots to work on. We have Laura Desmond SMG The whole week hangs off a brilliant framework, which we will unpack for Media Academy Delegates just before they leave for Cannes. The Media Academy: Its gonna be Big.

Great Presentations coming to Cannes -  Can they say it in 7

Great Presentations coming to Cannes – Can they say it in 7?