Category Archives: Advertising and Media

SAY IT IN 7 MAKES IMPACT  – 7 stories

BUILDING BUSINESS  “Thanks for a great session. Using the approach Jenny and I met with Tesco Mobile last week. The session ended, with the door being open for another conversation with them, about additional work (which was the goal for the meeting). Thanks for empowering me to move forward with this!

OPENING OPPORTUNITIES “Brook Just got an email from Virgin Trains agency saying that her presentation was brilliant – one of the best they have seen in a while. They are pitching it to their client in 2 weeks and forwarded it onto another colleague contact because they have a similar brief.

PASSING IT ON THE COLLEAGUES  “Thank you for a fantastic 2-day set. I got nothing but extremely positive feedback from our TAM’s in regards to the training, and I’m looking forwards to seeing whether some of the things you went through get incorporated into their daily lives. I know they will go into mine. Thank you also for the two extra workbooks, those will become handy as I train with Sari (and Finnish team) J.

ENJOYING THE JOURNEY “I sent you this email to thank you, also on behalf of Caroline, for the opportunity you gave us to work on our sales pitch during the past three days. We enjoyed it, and we will start today practising what we have learned. Looking forward to a great and successful 2015.

FAST RESULTS  “I’ve got some news about the “Pitch” we did around my customer.

Low and behold I contacted the Simon the MD with basically the same pitch we constructed. He wants to do something for the World Cup.  His idea is a “Magazine”. His aim is to conduct an acquisition plus growth to existing customer campaign.  I honestly can’t believe it that this went from idea – pitch – agreement in such a short space of time, what is it 2 days?

MESHING WITH OTHER PROGRAMS  “You brought sales academy and the research to life, knitting the two together to help us sell in a memorable, non-complex way. Thoroughly enjoyed the interactive sessions: elevator pitch, role plays and the pitch which were done in such a way it didn’t make anyone feel silly or pressurised and we all learnt from each other.!

BEING CLEAR  “I had great success using your presentation approach in Argentina recently – was given the toughest slot, last in the day at 5:30p – was translated from English to Spanish on the fly – great success.  Several told me it was best of the day. The format you’ve provided has helped keep me on the message.

Action Learning!

A great note from colleague Oliver, just before the Christmas break..

“I hope you’re well. It’s Oliver here from Passion Digital (we took your presentation training a few weeks ago). I wanted to get in touch as we had an important pitch for a big client last week. I tried to implement a lot of techniques you taught us, particularly ‘load, aim, shoot’ and afterwards got a lot of good feedback from more senior people in the business saying my presentation style has drastically improved since your training.

We haven’t heard back from the client yet but we are all hopeful following the strong pitch. Just wanted to say thanks again for the session and let you know that the tangible results are already being seen! Also, feel free to quote me in any marketing messaging if you do that sort of thing.Have a lovely Christmas.

Oliver – thank you and happy 2019 

 

 

Say it in 7: Develop the Game Plan

The Say it in 7 approach to structuring your pitch, story or proposal starts with the client/customer’s pressing challenge and ends on actionSay it in 7 is the methodology to create a pitch/proposal/idea and present it in 7 slides.

In 7 slides we can communicate ‘why our solution’ and back it with evidence that is appropriate to the people who will make the decision.

With fewer slides, each slide has to work harder.

With fewer slides, there is more opportunity for the customer to fill in the blanks with Q&A

Next Steps: The last slide (slide 7) asks for action. We want to get a ‘yes’ rather than a ‘maybe’.

 

FOOTNOTE : Great to be working with Talking Rugby Union the place for all the latest rugby news, photo, videos The Rugby Championship, 7s and Leagues from around the world. In the run up to Rio Rugby 7s A series of articles shows how the world of sport and business are in sync when running a pitch or running on to one!

You aren’t using enough rituals.

A great piece via info@hereforth.com and by Eric Barker at TIME   This excellent article prompts thoughts about using rituals to win new business! © 2015 Time Inc. All rights reserved.

So, below are ideas for NB ritual questions/notes to self

BEFORE your meeting Objectives clearly established? Clear understanding of the Client’s agenda? Anticipation of likely push back from Client’s end?

DURING your meeting  Is the idea, proposal and conversation really tailored to the Client’s agenda? Was the story clear? Was the story persuasive? Were the questions well handled? Did the meeting finish with clear actions and next steps?

Another good ritual? Read all about emerging technologies sensibly applied at http://www.hereforth.com  Once a week the hereforth newsletter appears and is quite brilliant