This is a presentation and conversation that I have had with a number of clients across the years. I am dusting it off and bringing it back into the foreground for 2018. Some of the points are obvious yet the obvious gets overlooked in the heat of battle.
Some of the points are provocative and provocation is sometime the only way to win.
Here is your link to the PDF
If you want to discuss any of the ideas here to turn the whole piece into a team game or seminar let me know and we can easily arrange to make it so.