It really is the Sales Team that moves the dial

for you business

Colleague Dave Lawson over at Ignition1 found this great snippet the other day LINK http://cmo.cm/1BEtVDS

Sales conversations finished nearly 20 percentage points higher than:

  • Product quality/innovation, which rated the second highest.
  • Price and brand reputation ranked lower by even broader margins.
  • These numbers tell us that it’s no exaggeration to say your reps–with their lips moving–are the last bastion of competitive differentiation.