It really is the Sales Team that moves the dial

for you business

Colleague Dave Lawson over at Ignition1 found this great snippet the other day LINK

Sales conversations finished nearly 20 percentage points higher than:

  • Product quality/innovation, which rated the second highest.
  • Price and brand reputation ranked lower by even broader margins.
  • These numbers tell us that it’s no exaggeration to say your reps–with their lips moving–are the last bastion of competitive differentiation.