for you business
Colleague Dave Lawson over at Ignition1 found this great snippet the other day LINK http://cmo.cm/1BEtVDS
Sales conversations finished nearly 20 percentage points higher than:
- Product quality/innovation, which rated the second highest.
- Price and brand reputation ranked lower by even broader margins.
- These numbers tell us that it’s no exaggeration to say your reps–with their lips moving–are the last bastion of competitive differentiation.