Tag Archives: Advertising

Action Learning!

A great note from colleague Oliver, just before the Christmas break..

“I hope you’re well. It’s Oliver here from Passion Digital (we took your presentation training a few weeks ago). I wanted to get in touch as we had an important pitch for a big client last week. I tried to implement a lot of techniques you taught us, particularly ‘load, aim, shoot’ and afterwards got a lot of good feedback from more senior people in the business saying my presentation style has drastically improved since your training.

We haven’t heard back from the client yet but we are all hopeful following the strong pitch. Just wanted to say thanks again for the session and let you know that the tangible results are already being seen! Also, feel free to quote me in any marketing messaging if you do that sort of thing.Have a lovely Christmas.

Oliver – thank you and happy 2019 



Reading to forget – Questioning to remember

William Cho’s article in Medium makes some telling points about recalling and applying what we read. The same points can be made about TRAINING!

As the training guy helping people to pitch their business ideas. His points about learning through questions, piece by piece is a BIG message for those like me who deliver training:  How can we turn our magic into summarised questions at the end of a module or a day’s session so the delegates in our program really get it!


Thank you William


Just right for a Friday

TOM GEORGE SAYS AIM FOR THE FINAL FINAL FINAL VERSION   Remember that less is more.  Don’t overload your charts with your voiceover (that’s a common trap that people fall into) and don’t forget that It’s harder to produce a sixty page deck than a hundred page deck but in almost all cases, a refined and simplified shorter deck will always be more compelling than a longer one.  We always know when we’ve achieved this when our final deck is called something like ‘Final Final Master version 27d’….

Tom George MEC Chairman UK and Northern Europe EMEA  more here