A great piece via firstname.lastname@example.org and by Eric Barker at TIME This excellent article prompts thoughts about using rituals to win new business! © 2015 Time Inc. All rights reserved.
So, below are ideas for NB ritual questions/notes to self
BEFORE your meeting Objectives clearly established? Clear understanding of the Client’s agenda? Anticipation of likely push back from Client’s end?
DURING your meeting Is the idea, proposal and conversation really tailored to the Client’s agenda? Was the story clear? Was the story persuasive? Were the questions well handled? Did the meeting finish with clear actions and next steps?
Another good ritual? Read all about emerging technologies sensibly applied at http://www.hereforth.com Once a week the hereforth newsletter appears and is quite brilliant
for you business
Colleague Dave Lawson over at Ignition1 found this great snippet the other day LINK http://cmo.cm/1BEtVDS
Sales conversations finished nearly 20 percentage points higher than:
- Product quality/innovation, which rated the second highest.
- Price and brand reputation ranked lower by even broader margins.
- These numbers tell us that it’s no exaggeration to say your reps–with their lips moving–are the last bastion of competitive differentiation.